Ross Lovegrove

Ross Lovegrove is a man of purpose, impulse and is known for being Organic. He was a little overwhelming with his personal arrogance but once you looked past that there was some real design to be seen. I was really intrigued with him saying “instinct plays a huge role in design”. It was very interesting to hear about how we are enthused from some very strange things that we may not always think about.

His water bottle and the way he thought about the image of water with just the squiggly lines on a page. The way he they went from that line to a form drawing was incredible to watch.
He sends a very important message about designing to copy nature, using more sustainable materials. As designers we have the responsibility to help humanity lead in a direction of sustainability, we have the influence through our designs to do this which gives us the responsibility to do so.

Yves Behar

Yv Yves Behar explores the meaning and values of every day objects and their place in the home, looking at the process of designing from the ‘inside out’ in order to create a product with a story rather than just a purely functional object.

He aimed to strip down products in order to create humble and fully interactive objects, focusing on the technologies of the interior as well as the exterior.

Yves talks about our role as designers to create a whole package rather than just a visually appealing product. Where values and emotion are obvious in a product that would otherwise be lifeless. s

Don Norman

Through this video, I've learned that those three aspects of "emotional design" each show a relationship with each other as a way of making it a criteria. This is because if we're not happy with the intuitive aspects of a product, we move onto the behavioural aspect of the design and if that fails the criteria too, it just leads to the final phase of reflective design.

Therefore it is in this video that I’ve mostly learnt that we as people choose to purchase products based on our ‘likes’ and ‘dislikes’ and honestly on whether or not the product looks good or not. So this video would be a very good source for industrial designers as it tells them that what users want in a product isn't always originally what the product was made for but how it may look/make other feel.

David Kelly

David Kelley looks at the consumer and their association with a space or product. As technology and society changes, so has the needs and desires of the consumer. His aim is to bring the focus back to the overall needs of the user, and allowing human-centred design to personalise the interaction between consumer and product by bringing personalities and behaviours into product.
This video brings the focus back to the consumers needs. This is important for future designers as it shows the importance of maintaining a personal relationship between consumer and product rather than mainly focusing on the functional aspects of a product. . One example is the office cubicle. The look into the walls, making them move and giving the user a hug, in an abstract attempt to make it more human.

Task 4