David Kelly

David Kelley looks at the consumer and their association with a space or product. As technology and society changes, so has the needs and desires of the consumer. His aim is to bring the focus back to the overall needs of the user, and allowing human-centred design to personalise the interaction between consumer and product by bringing personalities and behaviours into product.
This video brings the focus back to the consumers needs. This is important for future designers as it shows the importance of maintaining a personal relationship between consumer and product rather than mainly focusing on the functional aspects of a product. . One example is the office cubicle. The look into the walls, making them move and giving the user a hug, in an abstract attempt to make it more human.