Through this video, I've learned that those three aspects of "emotional design" each show a relationship with each other as a way of making it a criteria. This is because if we're not happy with the intuitive aspects of a product, we move onto the behavioural aspect of the design and if that fails the criteria too, it just leads to the final phase of reflective design.
Therefore it is in this video that I’ve mostly learnt that we as people choose to purchase products based on our ‘likes’ and ‘dislikes’ and honestly on whether or not the product looks good or not. So this video would be a very good source for industrial designers as it tells them that what users want in a product isn't always originally what the product was made for but how it may look/make other feel.
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