Ross Lovegrove is a man of purpose, impulse and is known for being Organic. He was a little overwhelming with his personal arrogance but once you looked past that there was some real design to be seen. I was really intrigued with him saying “instinct plays a huge role in design”. It was very interesting to hear about how we are enthused from some very strange things that we may not always think about.
His water bottle and the way he thought about the image of water with just the squiggly lines on a page. The way he they went from that line to a form drawing was incredible to watch.
He sends a very important message about designing to copy nature, using more sustainable materials. As designers we have the responsibility to help humanity lead in a direction of sustainability, we have the influence through our designs to do this which gives us the responsibility to do so.
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